When I launched Fit Together, I knew there were going to be barriers to acquiring clients. There were 3 barriers that I identified that would likely get in the way of signing clients: money, time and effort.
Money – when I think about the financial obligations of choosing and pursuing a healthier lifestyle, I consider the following: purchasing whole foods, purchasing supportive footwear, and purchasing a gym membership or health coach/trainer. When the money barrier is brought up, I ask my client what they are currently spending money on each month that could be put on hold? Is it going out to dinner every week? Is it going out drinking with friends every weekend? Is it daily trips to the grocery store? Is it purchasing alcohol every week? If money is a barrier for you, what can you put on hold right now, to invest in your health?
“I don’t have the time.”
“I got home from work and I was too tired.”
“I had this to do or that to do.”
“Someone needed me and I needed to push off what I had planned.”
It’s easy to push off our own priorities to accomodate the needs and wants of other people in our lives. I say this with love and compassion, you HAVE the time, you are choosing (consciously or subconsciously) not to make the time – you need to MAKE the time. Prioritizing yourself and caring for yourself is not selfish, it is necessary. You can’t pour from an empty cup. You can’t give or be 100% when you are running at 0%. Make the time. Put 30 minutes on your calendar to focus on your health and wellness and when it’s time – DO IT. It’s not enough to put it on your calendar, you need to stick with what you planned and DO IT. If you continue to break the promise you made to yourself, you are showing yourself that you aren’t worth your time and you aren’t worth your effort. You are reinforcing that other people in your life are more worthy of your time, energy and effort. Fill your cup first.
Effort – Pursuing a healthier lifestyle will take effort – EVERY SINGLE DAY. Every action has a reaction. Every positive action typically presents with a positive reaction in 12-18 months. Every negative action typically presents with a negative reaction in 3-6 months. The question is: what sort of effort do you want to put in? How much are you willing to fight for your health? The effort will be uncomfortable, that’s how you know you are doing it right. We grow when we are out of our comfort zone.
Life is happening, it will ALWAYS show up when you have the desire to pursue something. There will be parties, work obligations, family obligations, arguments and more appealing options than showing up, getting up and reaching for a healthier lifestyle. Your want and desire for your health needs to be stronger than any excuse or any other option that conveniently shows up when it’s time to go after what you want.